IQBAR Blog

Protein bars make for a quick, energizing snack, but choosing a good option when you have diabetes can seem a bit daunting. Many protein bars appear healthy, but are actually loaded with sugar and ...

Traditional electrolyte drinks tend to have a couple of things in common: they’re usually neon in color and incredibly sweet. That’s because these old-school electrolyte beverages are often packed ...

The keto diet is known for being a very low-carb, high-fat way of eating, but what about protein? Experts say protein should be consumed in moderation on a keto diet, but what exactly does that mea...

If you’ve ever been hangry or affected by the dreaded 3 p.m. slump, you know the magic of a good snack. After a few bites, you feel your mood and energy lift, allowing you to stay productive and co...

Hydration is an integral part of any diet or lifestyle (not to mention, survival), but it becomes even more essential when following a ketogenic or “keto” diet. Why? Because dehydration is one of t...

Nootropics are exploding in popularity as more and more people recognize the cognitive benefits these supplements provide.  From students and young professionals to business owners and athletes, pe...

When following a keto diet, fat is the name of the game. Keto dieters eat about 60-70 percent of their calories from fat, 25-30 percent from protein, and 5-10 percent from carbohydrates. This macro...

The keto diet is all the rage these days—and for good reason. With benefits like weight loss,  more stable energy, reduced need for insulin in those with diabetes, improved brain health, and reduce...

Fiber is one of the most commonly discussed compounds in the wellness world. We see it promoted on food packaging, we hear it talked about on the Dr. Oz show, and we know it’s good for us. But if y...

Less than a decade ago, those identifying as vegan or plant-based were often viewed as weird or extreme. References to veganism and other plant-based diets in the mainstream media were also often n...

For most of us, it’s been drilled into our minds to drink eight cups of water a day to stay well hydrated. You might be surprised to know, however, that this recommendation isn’t backed by solid sc...

When following a keto diet, snacking is a little bit more complicated. The keto diet involves sticking to foods that are low in carbs, high in protein, and high in fat, but most popular foods in th...

“Where do you get your protein?” It’s a question plant-based eaters are frequently asked. While the question is harmless in and of itself, its prevalence speaks to the fact that many people aren’t ...

Struggling with stress, brain fog, or fatigue? You might want to look into adaptogens.  What are adaptogens? They are active compounds found in certain plants and mushrooms that impact how the body...

Keto has taken the wellness world by storm. You’ve probably noticed keto snacks on grocery store shelves or your favorite wellness influencers talking about their experience with this low-carb diet...

IQBAR launches first-of-its-kind hydration mix with mood and clarity benefits   Today, IQBAR is excited to announce the launch of IQMIX hydration mixes, a first-of-its-kind hydration stick pack th...

Breakfast can be hard. Breakfast on the go is even harder! Still, we all know how important breakfast is. After waking up from a too-short night of sleep, it’s easy to neglect to nourish your body ...

Lion’s Mane is a mushroom that has been used by humans for thousands of years as a food source and for traditional medicine. Its mild flavor and surprising cognitive effects have drawn more health-...

IQBAR “Brain + Body” Nutrition Bars Expand to 1,000 Kroger Locations  Just 15 months after entering the market, IQBARs are now available in 6,000 stores nation-wide    Boston, MA — October 28, 201...

IQBAR Closes $1 Million Seed Round Funding and Introduces New-and-Improved Recipes  New bars include more plant protein, less sugar, no sugar alcohols, and two new flavors.    Boston, MA — August ...

Fall is around the corner, which means color-changing leaves, cool weather, and new seasonal foods popping up in the grocery store. In particular, early-autumn brings us flavorful produce like root...

Getting a good night's sleep is very important to your health. 7-8 hours of sleep every night can help reduce your risk of chronic illnesses, keep your brain healthy and alert, and boost your immun...

Let’s face it: the typical office “snack rack” sucks. It's riddled with cheap carbs (e.g., corn, oats, rice), packed with sugar or sugar equivalents (e.g., dextrose), and offers little-to-no nutrit...

We all know that eating right before bedtime isn’t good for us. In fact, it could keep us tossing and turning into the night while our body digests. However, going to bed hungry has its own drawbac...

There’s a common misconception that eating a plant-based diet is difficult and requires health compromises. In particular, many believe that plant-based diets require giving up essential nutrients,...

Have blue-green drinks and “mermaid” smoothies been filling your social media feeds lately? Believe it or not, you have an edible algae to thank for that! Spirulina has become a wildly popular addi...

Barbecues, cold fruity drinks, beach vacations - all three are components of a fantastic summer ahead. But remember: it's important not to scrap your clean-eating and exercise habits amidst the sea...

The link between food and mood in popular culture centers largely on blunt, high-level concepts. Take Snickers commercials for example - they effectively villainize hunger's temperamental effects w...

Most of our posts center on nutrition and other commonly referenced mediators of brain function like sleep and exercise. However, today we will cover three under-appreciated variables that also hav...

Have exotic powders like “Ashwagandha” and “Rhodiola” populated your favorite blogs and social media feeds lately? Same here! This phenomenon is largely due to the rise in popularity of substances ...

In a given week, do you often feel tired during the day? If you answered yes you’re not alone - in fact, you’re in the majority. A recent study assessed 1,139 American workers and found that 76% re...

Over the past several decades, many in the medical and nutritional communities have broadly categorized fats as “healthy" or "unhealthy”. Pretty much everyone agrees that trans fats (e.g., what fri...

Ok, so we know it's a bit late to be making New Year's resolutions. Buuuttt, it is still January, so we decided to put together a small list of basic, but hugely impactful, lifestyle changes you ca...

Incorporating fruit into a nutrition bar while also maintaining a low net carb count (total carbs – fiber) is not easy. However, given how uniquely brain-healthy blueberries are, we spent quite som...

“What’s Maaatch-Ah?” We’ve heard that question at least 100 times over the past month, despite Matcha emerging as one of the hottest ingredient trends of the past year. So, we figured we’d write a ...

As we’ve sampled out IQ Bars from our very first production run in Boston, we’ve fielded hundreds of questions about the ingredients we use in our products. One of the most common inquiries we get ...

Snacking is no longer a leisure activity – it's become a full-fledged necessity for many of us. The two driving forces behind this dynamic are a significant uptick in weekly hours worked in America...

Don’t Overdo It on Travel For many of us, the holidays necessarily include travel. And, while travel can have many positive impacts on the brain (e.g., it can give you new perspective and bolster ...

“Brain Food” Startup IQ Bar Triples Its Kickstarter Goal in Two Weeks Over 500 consumers have purchased the company’s nutrition bars optimized for brain function   Boston, MA – November 2017 – Wit...

Despite the endless list of to-do’s accompanying our recently launched Kickstarter campaign, Thanksgiving has inspired me to stop and reflect on what I’m truly thankful for. I’ll focus on one dynam...

I Had a Passion When I started at college, like most 18-year-olds, I had no idea what I wanted to do with my life. Then, in the first semester of my junior year, I enrolled in a psychology and neur...