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IQBAR

IQMIX

GENERAL

Frequently Asked Questions

What are IQBAR protein bars?

IQBAR protein bars are 45 gram bars formulated meticulously with nutrient-dense, clean-label ingredients that fuel the brain and body. Each bar contains 6 brain nutrients, 12g plant protein, 1-2g sugar, and 3g net carbohydrates.

Why are your bars called “IQBAR”

The name of this product line (and of our company more broadly) is derived from our mission to center products on functional nutrients shown across scientific literature to benefit the brain. Don’t forget though – our products are also packed with body nutrients as well!

What makes IQBAR protein bars different from other functional bars?

The vast majority of functional bars fit into one of three categories. They provide “energy” (in the form of crash-inducing sugar and carbs), they’re high in protein (usually in the form of animal protein), or they comply with a particular diet (such as veganism). IQBARs improve on all three of these value propositions, combine them in one offering, and layer on an additional benefit of brain nutrition. Our bars promote crash-free energy, with next-to-no sugar or carbs. They are high in plant-based, complete protein that is digestion-friendly. They comply with virtually every diet under the sun. And, they are packed with a brain nutrient mix no other bar has.

What are IQBAR protein bars brain nutrients and why were they chosen?

Each IQBAR protein bar contains six brain nutrients: lion’s mane, MCTs, omega-3s, flavonoids, vitamin-E, and choline. Each nutrient comes in the form of – or is derived from – a whole food ingredient, and was chosen because it has been shown to benefit brain function across numerous scientific studies. To learn more about what makes these nutrients special, check out our What’s Inside page.

What quantities of each nutrient are in an IQBAR protein bar?

Aside from vitamin-E, we do not disclose exact quantities of the brain nutrients in our bars because the FDA has not issued recommended daily values for them and there is slight variability from bar-to-bar in quantities. Rest assured though, quantities for these nutrients are in the hundreds of milligrams!

What effects do IQBAR protein bars have on the brain and body?

We make no explicit claims regarding IQBAR protein bars’ impact on the brain or body, given our bars are not a medicine or a nutraceutical. Rather, we formulate our bars to center on nutrients that a vast amount of scientific research has shown to benefit the brain and body and let our products do the talking! To learn more about this research, see our What’s Inside page.

Do IQBAR protein bars comply with ketogenic, vegan, and Paleo diets?

IQBAR protein bars are 100% compliant with ketogenic, vegan, and Paleo friendly diets. We use the terminology “Paleo friendly” rather than “Paleo” for two reasons…

First, the pea protein in our bars is derived from legumes, which are not strictly Paleo. However, peas are enjoyed by many Paleo dieters because they’re far lower in phytates and lectins than other legumes.

Second, our bars contain a few ingredients, like sunflower lecithin, that were not consumed by our primal ancestors. Keep in mind, these ingredients are all nutrient-dense and derived from whole foods – cave men simply lacked the technology to isolate and extract, for instance, lecithin from the sunflower seed.

Are IQBAR protein bars non-GMO, gluten-free, dairy-free, and soy-free?

Yes, they are free of all four!

Are IQBAR protein bars Kosher?

Yes, all IQBAR protein bar flavors are Kosher! Our Chocolate Sea Salt, Peanut Butter Chip, and Almond Butter Chip flavors are certified Kosher Dairy (the "Dairy" is due to a facility technicality; there is no dairy in these products) and our Lemon Blueberry, Wild Blueberry, Banana Nut, and Matcha Chai flavors are certified Kosher.

Are IQBAR protein bars organic?

IQBAR protein bars are 100% non-GMO and many of our ingredients are organic, but our bars are not 100% organic.

What are net carbs? How do you calculate net carbs?

Net carbs are carbohydrates that the body converts into blood glucose (blood sugar). They are widely considered to be the “bad” form of carbs, given they spike the body’s production of insulin, a hormone that can lead to negative health outcomes if consistently elevated.

Some carbohydrates – like fiber – are not considered net carbs because they have negligible effects on blood glucose and insulin production. We include fiber in each of our bars to promote a healthy gut (our fiber has prebiotic benefits). We arrive at our net carb counts by subtracting each bar’s grams of fiber from its total grams of carbs.

What is Tapioca Fiber and is it low glycemic?

Tapioca fiber is a prebiotic (i.e., gut-friendly) fiber known as a “resistant dextrin”. It is isolated by heating the tapioca root (also known as the cassava root) and extracting its fiber content. While the FDA has recently re-classified certain compounds formerly labeled “fiber” as non-fiber carbohydrates, it has remained firm in its classification of resistant dextrin as a 100% legitimate fiber.

Tapioca fiber is NOT to be confused with isomalto-oligosaccharide (usually referred to as IMO), which can also be derived from the tapioca root. IMO is not a resistant dextrin, but rather a fiber-like sweetener that the body almost completely breaks down into blood glucose. Here is a great study on the topic, where scientists compare Soluble Corn Fiber (which is virtually chemically identical to Tapioca Fiber) to IMO and find a vast difference in blood sugar and insulin response.

What are natural flavors? Why use them?

The natural flavors we use are extracts from 100% natural sources, such as plants, fruits, spices, and vegetables. We include them in our products to naturally enhance flavor and achieve the highest level of product consistency we can.

Why use pea protein rather than other forms?

We use pea protein, rather than other forms, for four reasons…

Pea protein is a complete protein, meaning it has all nine of the essential amino acids you need to effectively build muscle. Pea protein is more digestion-friendly than alternatives like whey because it contains no lactose or glutens. In other words, no bloating! Pea protein is highly bioavailable, meaning it absorbs well in the body. Pea protein is vegan, and far “greener” (i.e., more environmentally friendly) than animal proteins.

What are IQMIX hydration mixes?

IQMIX hydration mixes are 5-6 gram stick packs formulated meticulously with electrolytes and brain nutrients. Each stick contains electrolytes, Magtein® Magnesium L-Threonate, and 8X-Concentrated Lion’s Mane Extract. Zero sugar and just 1g total carbohydrates!

What makes IQMIX hydration mixes different than other hydration mixes?

Let’s be honest – there tons of hydration mixes out there. However, with IQMIX hydration mixes we’ve combined the best attributes of competing products (like 3X the electrolytes of sports drinks + 0g sugar + great taste + affordability) and layered on a unique blend of brain nutrients (Magtein® Magnesium L-Threonate + 8X-Concentrated Lion’s Mane Extract). No other product on the market offers this dynamic combination!

What are IQMIX hydration mixes’ brain nutrients and why were they chosen?

Each IQMIX hydration mix contains Magtein® Magnesium L-Threonate and 8X-Concentrated Lion’s Mane Extract. We chose to include Magtein® for its clinically demonstrated capacity to boost mood and clarity, and we chose Lion’s Mane because it’s a powerful adaptogen that keeps you sharp! To learn more about what makes these nutrients special, check out our What’s Inside page.

Why do IQMIX hydration mixes contain so much sodium?

Unfortunately, there is a common misconception that sodium is bad for you – in fact, quite the opposite is true. Sodium is absolutely essential for a host of brain and body processes, and reduction in sodium intake has shown to be largely ineffective in counteracting hypertension and other ailments once thought to be linked with this mineral.

Many medical professionals have sought to counteract the “sodium myth”. One of our favorite pieces on the topic is The Salt Fix by Dr. James DiNicolantonio, a leading cardiovascular research scientist. In it, DiNicolantonio reviews more than 500 publications to reach the conclusion that most of us need more sodium, not less of
it, to lead a healthy lifestyle.

What quantities of each nutrient are in an IQMIX hydration mix?

Each stick pack includes 500mg of sodium (electrolyte), 380mg of potassium (electrolyte), 750mg of Magtein® Magnesium L-Threonate, and 250mg of 8X-Concentrated Lion’s Mane Extract.

What effects do IQMIX hydration mixes have on the brain and body?

We make no explicit hard claims regarding IQMIX hydration mixes impact on the brain or body, given our bars are not a medicine or a nutraceutical. However, Magtein® Magnesium L-Threonate boosted clarity, mood, focus, attention, memory, and productivity across multiple clinical studies at a daily dose of 1.5g (the amount present in 2 servings of IQMIX)!

Do IQMIX hydration mixes comply with ketogenic, vegan, and Paleo diets?

IQMIX hydration mixes are 100% compliant with ketogenic, vegan, and Paleo friendly diets. We use the terminology “Paleo friendly” rather than “Paleo” because our ancient ancestors did not have the ability to extract certain compounds like Citric Acid from whole food inputs. That said, Paleo dieters should certainly still be able to enjoy our mixes.

Are IQMIX hydration mixes non-GMO, gluten-free, dairy-free, and soy-free?

Yes, they are free of all four!

Are IQMIX hydration mixes organic?

IQMIX hydration mixes are 100% non-GMO, but they are not 100% organic.

What are natural flavors? Why use them?

The natural flavors we use are extracts from 100% natural sources, such as plants, fruits, spices, and vegetables. We include them in our products to naturally enhance flavor and achieve the highest level of product consistency we can.

How do I return a product or get a refund?

Refunds:

While we do not issue refunds based on personal preference (we highly recommend you start with our bar and mix sampler products if you’re new to our products), please reach out to our team at info@eatiqbar.com if your order is damaged or defective in some way - we'll make it right!

Returns:

Because our protein bars and hydration mixes food products, we cannot accept returns of opened containers and/or containers with fewer than the number of units listed on outer packaging. If you're truly unhappy with the quality of the product you receive, please reach out at info@eatiqbar.com and we'll work with you to find a solution!

Purchases From 3rd Party Retailers:

IQBAR cannot guarantee products sold by unauthorized third party retail vendors either online or in stores. Authorized retailers are responsible for providing their own return/refund policies for items they sell, including IQBARs.

Where can I purchase your products?

You can find your closest IQBAR retailer by using our store locator.

What should I expect if I order within the US?

We offer free shipping on all US orders. If you order a 7 Bar Sampler on its own, it will be sent as a "flat mailer" without tracking. These orders typically arrive in 7-10 days. All other orders will include tracking and typically arrive in 3-5 days. If your order is taking longer than expected, you're welcome to reach out to us at info@eatiqbar.com.

Do you ship internationally?

Yes! International customers will select and pay for their shipping method of choice at checkout. International shipping time will depend on the shipping option that customer selects.

How do I sell IQBAR products in my retail store?

You can find out more about purchasing our products wholesale on this page.