IQBAR Blog

Have exotic powders like “Ashwagandha” and “Rhodiola” populated your favorite blogs and social media feeds lately? Same here! This phenomenon is largely due to the rise in popularity of substances ...

In a given week, do you often feel tired during the day? If you answered yes you’re not alone - in fact, you’re in the majority. A recent study assessed 1,139 American workers and found that 76% re...

Over the past several decades, many in the medical and nutritional communities have broadly categorized fats as “healthy" or "unhealthy”. Pretty much everyone agrees that trans fats (e.g., what fri...

Ok, so we know it's a bit late to be making New Year's resolutions. Buuuttt, it is still January, so we decided to put together a small list of basic, but hugely impactful, lifestyle changes you ca...

Incorporating fruit into a nutrition bar while also maintaining a low net carb count (total carbs – fiber) is not easy. However, given how uniquely brain-healthy blueberries are, we spent quite som...

“What’s Maaatch-Ah?” We’ve heard that question at least 100 times over the past month, despite Matcha emerging as one of the hottest ingredient trends of the past year. So, we figured we’d write a ...

As we’ve sampled out IQ Bars from our very first production run in Boston, we’ve fielded hundreds of questions about the ingredients we use in our products. One of the most common inquiries we get ...

Snacking is no longer a leisure activity – it's become a full-fledged necessity for many of us. The two driving forces behind this dynamic are a significant uptick in weekly hours worked in America...

Don’t Overdo It on Travel For many of us, the holidays necessarily include travel. And, while travel can have many positive impacts on the brain (e.g., it can give you new perspective and bolster ...

“Brain Food” Startup IQ Bar Triples Its Kickstarter Goal in Two Weeks Over 500 consumers have purchased the company’s nutrition bars optimized for brain function   Boston, MA – November 2017 – Wit...

Despite the endless list of to-do’s accompanying our recently launched Kickstarter campaign, Thanksgiving has inspired me to stop and reflect on what I’m truly thankful for. I’ll focus on one dynam...

I Had a Passion When I started at college, like most 18-year-olds, I had no idea what I wanted to do with my life. Then, in the first semester of my junior year, I enrolled in a psychology and neur...