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Dr. Jason Fung endorses IQ BAR in his book, claiming it is “a great plant protein bar.”
"Unique in the bar market," says Daniel Grubbs, the managing director of PepsiCo Ventures Group.
“IQ BAR wants [to raise] just enough to help fill obligations and fuel the next round of growth and innovation.”
"Stay sharp with a snack that boosts your mental energy."
"IQ Bars are on another level entirely.”
"A perfect keto-friendly choice for snackers on the go."
"IQ BARs are a truly unique offering in a sea of nutrition bars. They’ve chosen each ingredient for a specific, functional purpose."
Will Nitze, "I like to work and be doing things…so I became frustrated there was no ready-to-eat [low-carb] option."
"It’s pretty clear this bar is something to pay attention to."
Started Formulating the First “Brain Food” Bar
After resolving his chronic bouts of brain fog through a diet high in healthy fats and brain nutrients and low in carbs, Will becomes frustrated with the lack of snacks that fit this regimen. Thus, he sets out to build one himself. After a very long year, he has created three prototype flavors.
Launched on Kickstarter and Became the Most Funded Nutrition Bar
With the help of his digitally savvy friend, Andrew Smeallie, Will launches a Kickstarter. The goal is to sell $10,000 worth of bars. Instead, Will and Andrew sell $73,664 worth. Will begins to think his crazy “brain food” idea isn’t all that crazy anymore.
Joins MassChallenge, Raises Money, and Launches E-commerce
After fulfilling 1,500 crowdfunding orders, IQ BAR is accepted into Boston’s highly-competitive MassChallenge accelerator. While there, Will raises money from an excellent group of angel investors and launches IQ BAR online through EatIQBAR.com and Amazon.com.
In the same couple-month window, Team IQ BAR grows by four (Alex Englert as COO, Matt Harris as VP Sales, Kara Caso as Marketing Manager, Adam Gibbs as Sales Intern) and wins $50,000 at the MassChallenge Awards.
Accepted into PepsiCo’s Nutrition Greenhouse Accelerator
PepsiCo selected 10 startups to be part of the inaugural class of PepsiCo's Nutrition Greenhouse Program in North America. IQ BAR was selected based on product and brand qualities, focus on consumer nutrition, scalability of business model, and uniqueness in the market.
IQ BAR Reformulates and Rebrands Towards Brain + Body
After receiving thousands of pieces of consumer feedback, it becomes clear to Team IQ BAR that the market wants a brain and body solution - not just a brain solution. New IQ BARs contain far more plant protein (10g) and less sugar (1g) than the originals. Additional flavors added: Peanut Butter Chip, Almond Butter Chip, Lemon Blueberry.
Launches in 4,000 CVS Locations and Beyond
Just 8 months after launching online, IQ BAR rolls out nationally with CVS and with dozens of offices, cafes, gyms, fitness studios, and other locations across the US.
Enhanced Formulations and Brought Two New Flavors to Market
The IQ BAR team strives for constant improvement in every aspect of their work; the bars are no exception. The new formulations are free of sugar alcohols and have near-perfect taste profiles. Additional flavors added: Blueberry, Banana Nut.