Our History

2016 2017 2018 2019
October 2016
Started Formulating the First “Brain Food” Bar

After resolving his chronic bouts of brain fog through a diet high in healthy fats and brain nutrients and low in carbs, Will becomes frustrated with the lack of snacks that fit this regimen. Thus, he sets out to build one himself. After a very long year, he has created three prototype flavors.

November 2017
Launched on Kickstarter and Became the Most Funded Nutrition Bar

With the help of his digitally savvy friend, Andrew Smeallie, Will launches a Kickstarter. The goal is to sell $10,000 worth of bars. Instead, Will and Andrew sell $73,664 worth. Will begins to think his crazy “brain food” idea isn’t all that crazy anymore.

July 2018
Joins MassChallenge, Raises Money, and Launches E-commerce

After fulfilling 1,500 crowdfunding orders, IQ BAR is accepted into Boston’s highly-competitive MassChallenge accelerator. While there, Will raises money from an excellent group of angel investors and launches IQ BAR online through and

October 2018
Wins MassChallenge

In the same couple-month window, Team IQ BAR grows by four (Alex Englert as COO, Matt Harris as VP Sales, Kara Caso as Marketing Manager, Adam Gibbs as Sales Intern) and wins $50,000 at the MassChallenge Awards.

November 2018
Accepted into PepsiCo’s Nutrition Greenhouse Accelerator

PepsiCo selected 10 startups to be part of the inaugural class of PepsiCo's Nutrition Greenhouse Program in North America. IQ BAR was selected based on product and brand qualities, focus on consumer nutrition, scalability of business model, and uniqueness in the market.

February 2019
IQ BAR Reformulates and Rebrands Towards Brain + Body

After receiving thousands of pieces of consumer feedback, it becomes clear to Team IQ BAR that the market wants a brain and body solution - not just a brain solution. New IQ BARs contain far more plant protein (10g) and less sugar (1g) than the originals. Additional flavors added: Peanut Butter Chip, Almond Butter Chip, Lemon Blueberry.

March 2019
Launches in 4,000 CVS Locations and Beyond

Just 8 months after launching online, IQ BAR rolls out nationally with CVS and with dozens of offices, cafes, gyms, fitness studios, and other locations across the US.

July 2019
Enhanced Formulations and Brought Two New Flavors to Market

The IQ BAR team strives for constant improvement in every aspect of their work; the bars are no exception. The new formulations are free of sugar alcohols and have near-perfect taste profiles. Additional flavors added: Blueberry, Banana Nut.

Media Assets


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Product Overview

For an overview of our products, visit Product Info; for an overview of the science, visit Product Science.