“Brain Food” Startup IQ Bar Triples Its Kickstarter Goal in Two Weeks
Over 500 consumers have purchased the company’s nutrition bars optimized for brain function
Boston, MA – November 2017 – Within two weeks of launching its Kickstarter campaign on November 16th, “brain food” startup IQ Bar raised over $30,000 – 300% of its fundraising goal. The campaign was also selected as a “Project We Love” by Kickstarter staff.
IQ Bars are the first nutrition bars optimized for brain function and health. Each bar is packed with 5 brain-boosting nutrients, contains just 8-9g of net carbs (total carbs minus fiber), and is free of GMO's, grains, gluten, dairy, soy, and added sugar. IQ Bars also comply with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.
Founder Will Nitze was inspired to start the company by a personal struggle with brain function. After studying psychology and neuroscience at Harvard, he suffered from brain fog and mental energy crashes daily. He then discovered his sugary, nutrient-poor diet was to blame, and reversed his symptoms through improved nutrition. “By replacing carbohydrates with healthy fats and fortifying compounds, my brain function not only stabilized, but reached a new level,” says Nitze. “My goal with IQ Bar is simple: help others achieve the same results I did.”
IQ Bar’s targeted impact extends beyond just short-term functionality; supporting long-term brain health is equally important to Nitze. Type 2 diabetes - a condition closely linked to brain disease – is up 4X since 1980, and more than 16 million Americans will have Alzheimer’s by 2050. IQ Bar is excited to join the large and growing movement in nutritional and medical communities centered on overhauling the high-carb Western diet associated with these epidemics.
IQ Bar’s endorsement of a diet high in healthy fats and fortifying compounds and low in carbs was informed by regimens recommended by brain nutrition experts like Dr. David Perlmutter (author of Grain Brain) and Dr. Mark Hyman (author of Eat Fat, Get Thin). Furthermore, the nutrients IQ Bars are optimized around were carefully selected for their links to positive brain outcomes in scientific literature.
The IQ Bar team is thrilled to announce that over 500 consumers have already ordered “brain food” through the company’s Kickstarter campaign, and welcomes all other snackers to join in the company’s mission to democratize smarter nutrition.
About IQ Bar
IQ Bar is a ready-to-eat “brain food” company headquartered in Boston, MA. It was founded in 2017 with the mission of displacing grain- and sugar-based food options with delicious, low-carb snacks optimized for brain function and health. All IQ Bars are packed with 5 brain-boosting nutrients, contain just 8-9g of net carbs (total carbs minus fiber), and are free of GMO's, grains, gluten, dairy, soy, and added sugar. They also comply with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.