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Our Story
We're a small team of functional foodies on a mission to empower doers like us! Read up on our founding story below.
As told by Will, our founder
The IQBAR Story
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Curiosity is Born
While studying psychology and neuroscience as a Harvard undergrad, I became fascinated with the human brain and how it functions.
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Problems Arise
After graduating and settling into long workdays, I began experiencing failings with my brain. Chronic mental fatigue and headaches became daily struggles.
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The Turnaround
Eventually, I identified my carb-packed diet as the culprit. By drastically reducing my carb intake and consuming more fats and anti-inflammatory compounds, I experienced an astounding recovery in my mental energy and clarity.
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Frustration Sets In
Elation gave way to frustration, though, as I struggled to find ready-to-eat options that fit my new diet and my hectic lifestyle. I was astounded that no food product centering on brain and body nutrition existed.
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The Lightbulb Moment
After hearing similar frustrations from others on a low-carb regimen, I thought:
“Why don’t I create that product?”
Before long, I was spending nights and weekends researching esoteric nutrients and “prototyping” in my apartment kitchen.
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Things Get Real
After countless iterations over the course of a year, I launched a Kickstarter campaign in late 2017 and the first version of IQBAR protein bars was born!
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The Journey Continues
Since then, our bar line has evolved substantially and we’ve introduced new product lines (check out IQMIX & IQJOE)!, but our mission has always remained the same:
Empower doers like us through superior brain + body nutrition.