The IQBAR Story
As told by Will, our founder
Curiosity is Born
While studying psychology and neuroscience as a Harvard undergrad, I became fascinated with the human brain and how it functions.
After graduating and settling into long workdays, I began experiencing failings with my own brain. Chronic mental fatigue and headaches became daily struggles.
Eventually, I identified my carb-packed diet as the culprit. By drastically reducing my carb intake and consuming more fats and anti-inflammatory compounds, I experienced an astounding recovery in my mental energy and clarity.
Frustration Sets In
Elation gave way to frustration, though, as I struggled to find ready-to-eat options that fit my new diet and my hectic lifestyle. I was astounded that no food product centering on brain and body nutrition existed.
The Lightbulb Moment
After hearing similar frustrations from others on a low-carb regimen, I thought:
“Why don’t I create that product?”
Before long, I was spending nights and weekends researching esoteric nutrients and “prototyping” in my apartment kitchen.
Things Get Real
After countless iterations over the course of a year, I launched a Kickstarter campaign in late 2017 and the first version of IQBAR protein bars was born!