What are IQ BARs?
IQ BARs are nutrition bars formulated with clean-label ingredients rich in compounds shown to benefit the brain and body. Each bar contains 6 brain nutrients, 10-11g plant protein, 4g net carbs, and <1-1g sugar. IQ BARs are keto, paleo friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols.
What's in IQ BARs?
Click here to learn why we sweeten IQ BARs with allulose - a non-GMO, zero-net-carb sugar alternative!
Frequently Asked QuestionsFAQ
What is an IQ BAR?
An IQ BAR is a nutrition bar meticulously formulated with nutrient-dense, clean-label ingredients that fuel the brain and body. Each IQ BAR contains 6 brain nutrients, 10-11g plant protein, 4g net carbs, and <1-1g sugar.
Why is the product called “IQ BAR”?
The product is called “IQ BAR” because it was originally formulated as a “brain food” bar, centering on nutrients shown across scientific studies to benefit the brain. Roughly two years after the first IQ BAR was created, IQ BARs were bolstered with 10-11g plant protein to benefit the body as well!
What makes IQ BAR different than other functional bars?
The vast majority of functional bars fit into one of three categories. They provide “energy” (in the form of crash-inducing sugar and carbs), they’re high in protein (usually in the form of animal protein), or they comply with a particular diet (such as veganism).
IQ BARs improve on all three of these value propositions, combine them in one offering, and layer on an addition benefit of brain nutrition. Our bars promote crash-free energy, with next-to-no sugar or carbs. They are high in plant-based, complete protein that is digestion-friendly. They comply with virtually every diet under the sun. And, they are packed with a brain nutrient mix no other bar has.
What are IQ BAR brain nutrients and why were they chosen?
Each IQ BAR contains six brain nutrients: lion’s mane, MCTs, omega-3s, flavonoids, vitamin-E, and choline. Each nutrient comes in the form of – or is derived from – a whole food ingredient, and was chosen because it has been shown to benefit brain function across numerous scientific studies.
To learn more about what makes these nutrients special, visit our The Science page!
What quantities of each nutrient are in an IQ BAR?
Aside from vitamin-E, we do not disclose exact quantities of the brain nutrients in our bars because the FDA has not issued recommended daily values for them and there is slight variability from bar-to-bar in quantities. Rest assured, though, quantities for each nutrient is in the hundreds of milligrams!
What effects do IQ BARs have on the brain and body?
We make no explicit claims regarding IQ BARs’ impact on the brain or body, given IQ BARs are not a medicine or a nutraceutical. Rather, we formulate our bars to center on nutrients that a vast amount of scientific research has shown to benefit the brain and body and let our products do the talking!
To learn more about this research, visit our The Science page!
Do IQ BARs comply with ketogenic, vegan, and Paleo diets?
IQ BARs are 100% compliant with ketogenic, vegan, and Paleo friendly diets. We use the terminology “Paleo friendly” rather than “Paleo” for two reasons…
First, the pea protein in our bars is derived from legumes and our protein crisps contain a tiny amount of white rice flour (for a crunch) – neither is strictly Paleo. However, peas and white rice are both enjoyed by many Paleo dieters because they’re far lower in phytates and lectins than other legumes and grains.
Second, our bars contain a few ingredients, like sunflower lecithin, that were not consumed by our primal ancestors. Keep in mind, these ingredients are all nutrient-dense and derived from whole foods – cave men simply lacked the technology to isolate and extract certain nutrients from, say, a sunflower seed.
Are IQ BARs non-GMO, gluten-free, dairy-free, and soy-free?
Yes, they are free of all four!
Are IQ BARs Kosher?
Yes, IQ BARs are certified Kosher Dairy. While IQ BARs contain no dairy-based ingredients, we produce our bars with machinery that also produces bars that contain dairy-based ingredients.
Are IQ BARs organic?
No. IQ BARs are 100% non-GMO, but are not 100% organic.
Do IQ BARs contain sugar alcohols?
No. Unlike the vast majority of keto-compliant bars, we do not use any sugar alcohols in our bars.
What are net carbs? How do you calculate net carbs?
Net carbs are carbohydrates that the body converts into blood glucose (blood sugar). They are widely considered to be the “bad” form of carbs, given they spike the body’s production of insulin, a hormone that can lead to negative health outcomes if consistently elevated.
Some carbohydrates – like fiber and allulose – are not considered net carbs because they have negligible effects on blood glucose and insulin production. We include fiber and allulose in each of our bars to promote a healthy gut (our fiber has prebiotic benefits) and to add a touch of sweetness. We arrive at our net carb counts by subtracting each bar’s grams of fiber and allulose from its total grams of carbs.
What is Soluble Tapioca Fiber and is it low glycemic?
Soluble tapioca fiber is a prebiotic (i.e., gut-friendly) fiber known as a “resistant dextrin”. It is isolated by heating the tapioca root (also known as the cassava root) and extracting its fiber content. While the FDA has recently re-classified certain compounds formerly labeled “fiber” as non-fiber carbohydrates, it has remained firm in its classification of resistant dextrin as a 100% legitimate fiber.
Soluble tapioca fiber is NOT to be confused with isomalto-oligosaccharide (usually referred to as IMO), which can also be derived from the tapioca root. IMO is not a resistant dextrin, but rather a fiber-like sweetener that the body almost completely breaks down into blood glucose. Here is a great study on the topic, where scientists compare Soluble Corn Fiber (which is virtually chemically identical to Soluble Tapioca Fiber) to IMO and find a vast difference in blood sugar and insulin response.
What are natural flavors? Why use them?
The natural flavors we use are extracts from 100% natural sources, such as plants, fruits, spices, and vegetables. We include them in our products to naturally enhance flavor and achieve the highest level of product consistency we can.
Why use pea protein rather than other forms?
We use pea protein, rather than other forms, for four reasons…
Pea protein is a complete protein, meaning it has all nine of the essential amino acids you need to effectively build muscle. Pea protein is more digestion-friendly than alternatives like whey because it contains no lactose or glutens. In other words, no bloating! Pea protein is highly bioavailable, meaning it absorbs well in the body. Pea protein is vegan, and a far “greener” (i.e., more environmentally friendly) than animal proteins.
Why is “rice flour” on IQ BAR nutrition labels?
A tiny component of the pea protein crisps we include in our bars is rice flour. This component exists to add a “crunch” to the crisps. Rest assured though, the rice flour in our crisps is non-GMO, gluten-free, and adds virtually no net carbohydrates to IQ BARs.