Our Team

Will Nitze - Founder

Will Nitze  |  Founder

Will founded IQ Bar in early 2017 with the goal of fueling and fortifying the world’s minds through better nutrition. He's a self-avowed “biohacker” - when he’s not eating IQ Bars, you'll probably find him drinking MCT oil or intermittently fasting. Will also stays sharp by playing a disturbing amount of online chess. Will is a graduate of Harvard College, and lives in Brookline, MA.

Andrew Smeallie - Head of E-Commerce

Andrew Smeallie  |  Head of E-Commerce

Andrew joined IQ Bar in late 2017 to head up digital sales and marketing. He has an agency/SaaS background and a love for soccer, Settlers of Catan, and the New England Patriots. Andrew was inspired to join the team after learning about the company’s mission to fuel and fortify minds...and the free snacks. Andrew is a graduate of Boston College, and lives in Boston, MA.