In The Press

Interested in covering IQBAR products? See below for select press mentions & announcements.

IQBAR In The News

Dr. Jason Fung endorses IQ BAR in his book, claiming it is “a great plant protein bar.”

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"I am keeping a box at my desk and eating one every midmorning and afternoon."

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"I would love to do everything I can to make healthy food accessible," Will Nitze, IQBAR Founder & CEO.

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"It’s pretty clear this bar is something to pay attention to."

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"Filled with brain-health-boosting nutrients and prebiotic fiber that can help support the gut."


"They're vegan and keto-friendly, but best of all, they taste really good."

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"Stay sharp with a snack that boosts your mental energy."


"These bars don't melt in Texas heat and they satisfy you without having too much protein."


"A perfect keto-friendly choice for snackers on the go."


Press Releases & Announcements

January 2022

IQBAR launches first-of-its-kind hydration mix with mood and clarity benefits

February 2021

IQBAR Gets Wise with $2.8M Investment for Brain Health Plant-Based Protein Bars

October 2019

IQ BAR "Brain + Body" Nutrition Bars Expand to 1,000 Kroger Locations

August 2019

IQ BAR Closes $1 Million Seed Round Funding & Introduces Improved Recipes

November 2017

"Brain Food" Startup IQ Bar Triples It's Kickstarter Goal in Two Weeks