Let's be honest – when you think "hydration," your brain probably goes straight to sodium and potassium. And yes, those electrolytes are important. But here's what most hydration mixes miss: your brain has its own very specific nutritional needs, and standard electrolytes barely scratch the surface.
That's where Magtein® Magnesium L-Threonate comes in, the game-changing ingredient that sets IQMIX apart from every other drink mix on the market.
The Magnesium Your Brain Actually Wants
Most magnesium supplements have a frustrating problem: they can't get where they need to go. Your brain is protected by something called the blood-brain barrier—and it’s got a very strict door policy. Regular magnesium forms? They're not on the list.
But Magtein® is different. It's the only bioavailable magnesium brain health ingredient that has been demonstrated to work by crossing the blood-brain barrier, delivering magnesium directly to your neurons where it can actually make a difference.
Why Your Brain is Magnesium-Starved (And Why It Matters)
Here's something that might surprise you: magnesium is required as a cofactor for over 300 enzymatic reactions and is necessary for the biochemical functioning of numerous metabolic pathways in the body, including energy generation in every cell, protein production, gene regulation, bone and teeth maintenance, as well as the proper functioning of the brain and nervous systems.
Your brain is essentially a high-performance engine that runs on magnesium. Without adequate levels, you might experience:
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Mental fog and difficulty concentrating
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Sluggish memory formation
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Poor stress response
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Disrupted sleep patterns
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Decreased mental energy
Most of us aren't getting enough brain-available magnesium from diet alone, and traditional supplements can't bridge that gap effectively.
The Science Behind the Breakthrough
Magtein® isn't just another magnesium compound – it's the result of serious scientific innovation. In 2010, a novel magnesium compound, magnesium L-threonate (Magtein®) was identified and was shown to raise the magnesium levels in the brain and neurons effectively.
The research backing is impressive. In a 2022 clinical study with 109 healthy adults, subjects receiving Magtein®PS showed significant improvements over the control group in all five subcategories of "The Clinical Memory Test" as well as the overall memory quotient scores.
But the benefits go beyond just memory. Recent research shows that Magtein® can also support:
Enhanced Sleep Quality: MgT improved sleep quality, especially deep/REM sleep stages, improved mood, energy, alertness, and daily activity and productivity in a randomized controlled trial.
Sharper Cognitive Function: Magtein® increases magnesium in the brain which can help with focus so you can feel more alert and energized throughout the day.
Better Stress Response: Magtein® Magnesium L-threonate has been demonstrated to enhance synaptic density and neuroplasticity, particularly in regions of the brain involved with memory, fear and stress.
Why IQMIX Gets It Right
Most hydration products stop at replacing what you sweat out. IQMIX goes further—we're hydrating your brain, not just your body.
Every serving of IQMIX contains Magtein® Magnesium L-Threonate alongside our electrolyte blend and Lion's Mane extract. It's hydration that actually makes you feel sharper, not just less thirsty.
Think about it. When you're dehydrated, you don't just feel physically drained, your mental performance tanks too. Your brain needs both water and the right nutrients to function optimally. IQMIX delivers both.
The Bottom Line
Whether you're reaching for our newest Iced Tea + Lemonade flavor or trying our innovative Yuzu Mango mix (made in partnership with chef Thomas Keller), you're getting more than just great taste. Every IQMIX flavor delivers the same powerful combination of Magtein® Magnesium L-Threonate, electrolytes, and Lion's Mane extract that your brain and body actually need. Because your brain deserves better than basic electrolytes, and when it gets the nutrition it craves, everything else gets a little easier.
