Mission +
Story +
Team

Our Mission

We exist to empower the do-ers. The creators. The get-stuff-doners. Our bars have everything you need to thrive. Nutrients for the brain. Protein for the body. Fiber for the gut. Only 1-2g sugar and 4g net carbs for crash free performance!

Our Story

Formulating The First "Brain Food" Bar

Oct 2016 - Oct 2017

After resolving his chronic bouts of brain fog through a diet high in healthy fats and brain nutrients and low in carbs, Will becomes frustrated with the lack of snacks that fit this regimen. Thus, he sets out to build one himself. After a very long year, he has created three prototype flavors.

The IQ BAR Kickstarter is launched and succeeds

Nov 2017 - Jan 2018

With the help of his digitally savvy friend, Andrew Smeallie, Will launches a Kickstarter. The goal is to sell $10,000 worth of bars. Instead, Will and Andrew sell $73,664 worth. Will begins to think his crazy “brain food” idea isn’t all that crazy anymore.

IQ BAR JOINS MASSCHALLENG, RAISES MONEY, AND LAUNCHES

Jul 2018

After fulfilling 1,500 crowdfunding orders, IQ BAR is accepted into Boston’s highly-competitive MassChallenge accelerator. While there, Will raises money from an excellent group of angel investors and launches IQ BAR online through EatIQBAR.com and Amazon.com.

IQ BAR GROWS, WINS MASSCHALLENGE, AND LINKS UP WITH PEPSI

Sep - Nov 2018

In the same couple-month window, Team IQ BAR grows by four (Alex Englert as COO, Matt Harris as VP Sales, Kara Caso as Marketing Manager, Adam Gibbs as Sales Intern), wins $50,000 at the MassChallenge Awards, and is accepted into PepsiCo’s Nutrition Greenhouse accelerator.

IQ BAR REFORMULATES AND REBRANDS TOWARDS BRAIN + BODY

Dec 2018 - Feb 2019

After receiving thousands of pieces of consumer feedback, it becomes clear to Team IQ BAR that the market wants a brain and body solution - not just a brain solution. New IQ BARs contain far more plant protein (10g) and less sugar (1g) than the originals.

IQ BAR LAUNCHES IN 4,000 CVS LOCATIONS AND BEYOND

March 2019 - Present

Just 8 months after launching online, IQ BAR rolls out nationally with CVS and with dozens of offices, cafes, gyms, fitness studios, and other locations across the US.

To be continued...

Our Team

Will Nitze
Founder & CEO
will@eatiqbar.com
Alex Englert
COO
alex@eatiqbar.com
Matt Harris
VP of Sales
matt@eatiqbar.com
Kara Caso
Marketing Manager
kara@eatiqbar.com
Adam Gibbs
Sales Intern
adam@eatiqbar.com