The vast majority of functional bars fit into one of three categories. They provide “energy” (in the form of crash-inducing sugar and carbs), they’re high in protein (usually in the form of animal protein), or they comply with a particular diet (such as veganism). IQBARs improve on all three of these value propositions, combine them in one offering, and layer on an additional benefit of brain nutrition. Our bars promote crash-free energy, with next-to-no sugar or carbs. They are high in plant-based, complete protein that is digestion-friendly. They comply with virtually every diet under the sun. And, they are packed with a brain nutrient mix no other bar has.