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Our Purpose

I created IQ BAR for the do-ers. The creators. The get-stuff-done-ers. You know who you are. You don’t take hour-long lunch breaks. You don’t tolerate afternoon “crashes”. You need all-day performance, which means you need better fuel. Brain fuel. IQ BARs are packed with ingredients shown to support sustained cognitive energy, performance, and health. So you can keep doing.

Our Principles

Support Mental Function

Better nutrition means better cognition - no more “2:30 feeling”!

Promote Brain Health

Nutrition has been shown to correlate strongly with long-term brain health.

Delight with Deliciousness

Just because a bar is healthy doesn’t mean it should taste like cardboard.