Our Mission


IQ Bar is a mission-driven business. Our founder, Will, was inspired to create IQ Bar after he discovered that improved diet could reverse the mental fatigue and lack of clarity he - and many of his friends and coworkers - experienced on a daily basis. Then, after reflecting on staggering rates of brain disease and cognitive decline, Will decided a sole focus on short-term functionality was not enough. He spent a full year formulating bars with ingredients that support both sustained short-term mental performance, and structural brain protection for the future. Every day, the IQ Bar team strives to do its part in fueling and fortifying the world’s minds, while supporting our employees and community as much as possible in the process.